Short answer: Click to Messenger ads open a Messenger chat with your Page when someone taps them. They work very well for businesses that sell through conversation, such as fashion, beauty, furniture, education and services, and they are popular in Bangladesh and other chat first markets. Choose an objective with a messaging destination, write a clear greeting and quick replies, answer fast, and track which chats become sales so you can judge ads on revenue.
Choosing the objective
| Goal | Objective | Destination |
|---|---|---|
| More conversations | Engagement | Messenger |
| Qualified leads | Leads | Messenger, with lead questions |
| Sales | Sales | Messenger, with purchase events tracked |
If you also use WhatsApp or Instagram Direct, you can choose several messaging apps and let Meta show the best one for each person.
Set up the chat experience
- Greeting: a short welcome that matches the ad offer.
- Quick replies or FAQs: buttons such as “Price”, “Delivery time” and “Sizes”.
- Automated answers for common questions, through Meta Business Suite.
- A clear next step: order form, phone call or booking link.
Keep the conversation focused. If the ad promises a discount, the first message should confirm it.
Reply fast
Response speed decides sales in chat. Many people message several sellers at once and buy from the first good answer. Set notifications, assign team members and keep saved replies ready.
Track sales from chats
Chat sales are hard to measure if nobody records them. Options:
- Record orders with the ad or campaign name in a sheet or CRM
- Use a messaging platform that sends purchase events back to Meta
- Ask customers where they found you
When Meta receives purchase events from chats, it can optimise for buyers instead of just conversations.
Tips for better results
- Use creative that starts a conversation: “Ask us for today’s price” or “Message us for your size”.
- Show the product clearly, with price where possible.
- Test Messenger against WhatsApp for your audience.
- Exclude people who already chatted in the last few days.
Frequently asked questions
What are click to Messenger ads?
Which objective should I use for Messenger ads?
Messenger or WhatsApp ads, which is better?
How do I track sales from Messenger?
Do I need to reply manually?
Who can set up Messenger ads for my business?
Want more sales from chats?
I can set up messaging campaigns, reply flows and tracking. See my Meta Ads management service or request a free ads audit. Also read Click to WhatsApp Ads: 7 Days of Free Messaging and Facebook Ads for Local Businesses.