Merchant Center audit
Account health, policy issues, diagnostics and disapprovals reviewed.
Google Shopping · Merchant Center
Google Shopping ads that sell, starting with a clean product feed.
Fix Merchant Center errors and disapproved products, optimise your feed, and run Shopping and Performance Max campaigns structured around margin, not just revenue.
Short answer
Google Shopping ads show your products with an image, price and store name at the top of Google. They depend on a product feed in Google Merchant Center. Saifur Saif is a Google Shopping ads expert who fixes feed errors and disapprovals, optimises titles and attributes, and runs Shopping and Performance Max campaigns around profit.
Google Shopping and Merchant Center overview
For online stores, Google Shopping is often the most profitable channel, because shoppers see the product, price and store before they click. But Shopping campaigns are only as good as the product feed behind them. A weak or broken feed means disapproved products, irrelevant searches and wasted budget.
Merchant Center errors and disapproved products
Common problems include missing GTINs, price or availability mismatches between the feed and the website, image issues, missing shipping or return policies, and misrepresentation flags that can suspend an account. Each issue is diagnosed at the source, fixed in the store or feed, and the products are requested for review.
Feed optimisation
Google matches searches to products mostly through the feed. Product titles are rewritten to include the words people search, such as brand, product type, size, colour and material. Categories, product types and custom labels are added so campaigns can be organised by margin, bestsellers or seasonality.
Shopping and Performance Max campaigns
Campaigns are split so budget follows profit: high-margin products, bestsellers and the long tail get different priorities. Performance Max is used with brand exclusions and asset groups by category, while search terms and product performance are reviewed every week.
What's included in Google Shopping management
Everything covered, so you know exactly what you get.
Disapproval & suspension fixes
Errors fixed at the source and products resubmitted for review.
Feed optimisation
Titles, descriptions, GTINs, categories and custom labels improved.
Shopping campaigns
Standard Shopping structured by margin, bestsellers and categories.
Performance Max
Asset groups, brand exclusions and audience signals that follow profit.
Tracking & reporting
Purchase values tracked in GA4 and Google Ads, with ROAS reported live.
Who Google Shopping is for
Online stores that want more sales from Google, or need their products approved again.
Shopify stores
Google & YouTube app feed checked, fixed and optimised.
WooCommerce stores
Feed plugins configured and errors cleaned up.
Suspended accounts
Misrepresentation and policy issues diagnosed before reapplying.
Large catalogues
Thousands of products organised with custom labels.
Low-margin products
Campaigns that protect profit, not just revenue.
New stores
Merchant Center set up correctly from day one.
How I run Google Shopping
The same four steps used on every account.
Audit
Audit Merchant Center diagnostics, feed quality, policies and current campaigns.
Track
Fix purchase tracking with correct values in GA4 and Google Ads.
Launch & test
Fix the feed, rebuild Shopping and Performance Max structure, and launch tests.
Scale & report
Shift budget to the products and campaigns with the best ROAS, reported live.
Tools I use
The platforms behind this service.
Google Merchant Center
Google Ads
Performance Max
Shopify
WooCommerce
Supplemental feeds
GA4
Google Tag Manager
Google Shopping FAQs
Straight answers to the questions clients ask most.
Why are my products disapproved in Google Merchant Center?
Common reasons include missing GTINs, price or availability mismatches with your website, image problems, missing policies and misrepresentation flags. The Diagnostics tab shows the exact issue for each product.
How do I fix a suspended Merchant Center account?
Find the cause first, usually a website trust or policy issue, fix it on the site, then request a review. Repeated reviews without fixes can lengthen suspensions.
What is a product feed?
It is the file or connection that sends your products, with titles, prices, images and other details, from your store to Google Merchant Center.
Shopping or Performance Max?
Both can work. Performance Max reaches more placements with automation; standard Shopping gives more control. Many stores run both with clear roles.
How do I make Google Shopping ads more profitable?
Optimise product titles, group products by margin with custom labels, add negative keywords where possible, and track real purchase values so bidding follows profit.
Do you work with Shopify stores?
Yes. Shopify, WooCommerce and custom stores, for clients in the US, UK, Canada, Australia and New Zealand.
Other services
Services that work well alongside this one.
Ready to get more customers online?
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