Meta Ads account & Pixel audit
A review of campaign structure, audiences, creative performance, attribution settings and Pixel health, with a clear list of what is costing you money and what to fix first.
Meta Ads: Facebook & Instagram
Facebook & Instagram Ads that find buyers, not just likes.
Meta Ads campaigns with structured creative testing, clean audiences and accurate Pixel and Conversions API tracking, so Meta optimises for real purchases and leads.
Meta Ads management overview
Facebook and Instagram Ads create demand from people who are not searching yet. That makes Meta Ads one of the most powerful growth channels for eCommerce and lead generation, but results depend on three things: the right creative, a sensible account structure and accurate conversion signals.
I manage Meta Ads for brands in the United States, United Kingdom, Canada, Australia, New Zealand and Bangladesh. Together with Google Ads, the campaigns I have run have generated more than $25M in sales. Every account starts with tracking, because Meta can only find buyers when it is told clearly who bought.
Creative testing is the real targeting
With broad audiences and Advantage+ campaigns, the ad itself decides who sees it. I run structured creative tests on hooks, formats, offers and angles, keep a clear record of what wins, and feed those learnings into the next round. Winning ads are scaled; tired ads are replaced before performance drops.
Prospecting and retargeting that work together
Prospecting campaigns bring in new customers, while retargeting reaches people who visited, viewed products or added to cart. Budgets are balanced between the two based on real cost per acquisition, not guesswork.
Facebook Ads and Instagram Ads in one strategy
Meta Ads Manager runs Facebook, Instagram, Messenger and the Audience Network from one account, but each placement behaves differently. Reels and Stories reward fast, vertical creative; the Facebook feed often suits longer copy and offers. Campaigns are planned so each placement gets creative built for it.
Lead generation with Meta Ads
For service businesses, cheap leads are not the goal. I connect Meta lead forms and website forms to your CRM so lead quality is measured, then send qualified leads back to Meta. The algorithm learns to find more people like your best customers, not just people who fill in forms.
If you need a Facebook Ads expert in Bangladesh who works with international brands, this service gives you hands-on management and clear weekly reporting.
What's included in my Meta Ads management service
Everything covered in my Facebook Ads and Instagram Ads management, so Meta finds buyers instead of browsers.
Prospecting campaigns
Broad, Advantage+ and lookalike audience campaigns that reach new customers on Facebook and Instagram, structured so the algorithm has enough budget and data to learn.
Retargeting & dynamic product ads
Catalogue-based dynamic ads and message sequences for people who viewed products, added to cart or started checkout, so warm visitors come back and buy.
Creative testing framework
Structured tests on hooks, formats, offers and angles, including Reels, Stories, carousels and UGC-style ads. Winners are scaled and learnings are documented for the next round.
Meta Pixel & Conversions API
Pixel and server-side Conversions API setup with event deduplication and strong event match quality, so Meta receives complete purchase and lead data despite ad blockers.
Weekly reporting
A dashboard with spend, CPA, ROAS and creative-level results, plus a weekly note on what was tested, what won and where budget is moving next.
Who my Meta Ads management service is for
Built for businesses in the US, UK, Canada, Australia, New Zealand and Bangladesh that want measurable growth.
eCommerce & DTC brands
Online stores that sell visually and want profitable prospecting and retargeting.
Lead generation businesses
Service companies that need a steady flow of qualified enquiries.
New product launches
Brands that need to create demand before people are searching for them.
Local businesses
Restaurants, clinics and shops that want to reach nearby customers on Facebook and Instagram.
My Meta Ads management process
Audit, track, launch and test, then scale and report: the same process behind $25M+ in sales from Google and Meta Ads.
Audit
A Meta Ads audit of your Facebook and Instagram ad account: campaign structure, audiences, creative fatigue, attribution settings and Pixel health, showing what is driving sales and what is burning budget.
Track
The Meta Pixel and Conversions API are set up with event deduplication and strong event match quality, so Facebook and Instagram Ads optimise for real purchases and qualified leads.
Launch & test
Prospecting, retargeting and Advantage+ campaigns launch with a structured creative testing framework: hooks, Reels, Stories, carousels, UGC-style ads and offers, each with a clear success metric.
Scale & report
Winning ads and audiences get more budget while fatigued creative is replaced. Weekly reporting shows spend, cost per purchase or lead, ROAS and creative-level performance.
What I measure
- Return on ad spend (ROAS)
- Cost per purchase or lead
- Click-through rate by creative
- Hook and hold rate on video
- Event match quality
- New customer share
Tools I use
The platforms behind this service.
Meta Ads Manager
Meta Pixel
Conversions API
Google Tag Manager
GA4
Data Studio
Meta Ads FAQs
Straight answers to the questions clients ask most.
Are Facebook Ads still worth it in 2026?
Yes, for most consumer brands and many lead generation businesses. Results depend on creative quality and accurate conversion tracking, which is why every account I manage starts with the Pixel and Conversions API.
What is the difference between Facebook Ads and Meta Ads?
They are the same platform. Meta Ads Manager runs ads on Facebook, Instagram, Messenger and the Audience Network from one account.
Why do I need the Conversions API?
Browser tracking alone misses a share of conversions because of ad blockers and privacy changes. The Conversions API sends events from the server, so Meta receives more complete data and optimises better.
Do you create the ad creative?
I plan the creative strategy, write ad copy and brief designs or UGC. I work with your existing assets or your designer, and I can suggest formats that tend to perform well.
How long before Meta Ads are profitable?
New campaigns go through a learning phase. Most accounts need a few weeks of testing before clear winners appear, and results improve as more conversion data comes in.
Do you run Meta Ads for lead generation?
Yes. I run lead form and website lead campaigns and connect them to your CRM so lead quality, not just volume, is measured.
What budget do I need for Meta Ads?
Enough for each campaign to get through the learning phase with meaningful conversion data. I recommend a starting budget after reviewing your product, price and goals on the strategy call.
Do you manage Instagram Ads separately?
Instagram Ads are run from Meta Ads Manager alongside Facebook. I plan placements and creative so Instagram Reels, Stories and feed each get ads designed for them.
Can you fix a Meta Ads account with rising costs?
Usually, yes. Rising costs often come from creative fatigue, weak tracking or audiences that are too narrow. An audit shows which one it is and what to change first.
Other services
Services that work well alongside this one.
Ready to get more customers online?
Let's get on a call.
Tell me about your business and current channels. I'll reply with next steps and an honest view of where your growth is coming from.