Campaign build
New or restructured Google Ads and Meta Ads campaigns.
How I work · Step 03
Launch and test campaigns with a clear hypothesis
Google Ads, Meta Ads and SEO improvements go live with structured tests on keywords, audiences, creative, offers and landing pages, each with a clear goal such as lower cost per acquisition or higher ROAS.
Launch & test
With the audit complete and tracking in place, campaigns are rebuilt or launched with a plan. Instead of changing many things at once and guessing what worked, every launch includes a small number of clear tests that can be measured.
This approach applies across performance marketing channels: Google Ads and SEM, Facebook and Instagram Ads, social media marketing, SEO and conversion rate optimization.
Google Ads launches and tests
Search, Shopping, Performance Max and YouTube campaigns launch with tightly themed ad groups, fresh responsive search ads and controlled tests on keywords, match types, bidding strategies and landing pages.
Meta Ads creative testing
For Facebook and Instagram Ads, prospecting and retargeting campaigns run a structured creative testing framework: hooks, Reels, Stories, carousels, UGC-style ads and offers, with a clear record of what wins.
Landing pages and SEO changes
Landing pages are improved and A/B tested on headlines, offers, forms and calls to action, while SEO changes such as new content, titles and structured data are rolled out in priority order.
What's included in the launch & test step
Everything covered in step 03 of the process.
Keyword & audience tests
Controlled tests on who sees your ads and when.
Creative testing
Hooks, formats and offers tested in a repeatable process.
Landing page A/B tests
Headlines, offers, forms and calls to action tested.
SEO roll-out
Technical fixes, content and schema in priority order.
Test log
Every test, hypothesis and result recorded.
What you get
- Launched or restructured campaigns
- Documented test plan
- Creative and copy variations
- Landing page tests
- Weekly performance notes
- Clear winners and losers
The full process
Audit, track, launch and test, then scale and report.
Audit
Digital marketing audit
Track
Conversion tracking setup
Launch & test
Launch & test
Scale & report
Scale & report
Launch & test FAQs
Common questions about this step.
What is A/B testing in digital marketing?
A/B testing compares two versions of an ad, audience or landing page to see which performs better, so decisions are based on data rather than opinion.
How long should a test run?
Long enough to collect meaningful conversion data. That depends on budget and traffic, and is agreed for each test.
Do you test Google Ads and Meta Ads at the same time?
Often, yes. Each channel has its own tests and goals, measured with the same tracking so results can be compared fairly.
Do you create the ad creative?
Creative strategy, copy and briefs are provided, working with your designer or existing assets. Book a free strategy call to discuss your campaigns.
Keep going
Explore the rest of the process and the work behind it.
Ready to get more customers online?
Let's get on a call.
Tell me about your business and current channels. I'll reply with next steps and an honest view of where your growth is coming from.